Iconic shoe brand Clarks Originals approached Un.titled to develop a socially-driven responsive website. Clarks Originals had an active presence on various social networks, but conversations were limited and a wealth of rich user-generated content around the brand was not being utilised. Clarks Originals identified a need for a platform that would allow them to engage with their customers online. Un.titled developed a platform that collates targeted social content in a single location as well as enabling Clarks Originals to generate original editorial content.