Clear Channel came to us seeking a means to educate people about their new Mobile Platform, to be accessed via adshels using QR codes and NFC - Near Field Communication. I created something that would both challenge and educate the consumers, and tempt them to interact with the mobile platform.
Games give people something to do while they are waiting for the bus, and the questions were all technology based - difficult enough to get people’s competitive juices flowing, but with entertaining and enlightening facts to help them along. The quiz competition was the most successful campaign Clear Channel has ever ran on their mobile platform.
This campaign clearly demonstrates a definite understanding of consumers and their mobile behavior, as well as new technologies like NFC and their real-world applications.
Creative Direction: Chris Arnold and Victoria Gallardo
Copywriting: Michelle Connolly
Artworking and Design: Juande Cobo-Reyes, Michelle Connolly