Since 1962 Kellogg’s Froot Loops have been a favorite cereal for children, while evoking a taste of nostalgia for many adults. The craving for this breakfast food made for the perfect TV spot, which hilariously captures sweet longing paired with another cultural phenomenon, Super Mario Bros. GreenLight Rights was able to clear usage to Edelman and The K Group for Nintendo’s Super Mario Bros. video game-play footage, sound effects, music, and use of the video game console and game controllers for TV, internet, and in-store exhibitions.