Cléo Ferin Mercury is an independent silk accessories brand founded by Cleo Ferin. I became involved early on to help develop the brand and it's image by directing various aspects of the business. These include brand development and strategy, new product development and direction, online brand image and merchandising, SEO and social network implementation. I am heavily involved in the brand and product image, direction and development both online and in stores as well as the PR and Marketing side of the business. Being a team of only two and working 3-4 days a week, the project is very hands on and demanding which has helped develop my key skills.
Each season, we present our new collection at London Fashion Week, Capsule New York and Capsule Paris were we meet current and potential buyers and press. After only 4 years, the brand has been available in many leading department stores and boutiques worldwide, including Colette in Paris, KaDeWe in Berlin, Luisa Via Roma in Florence, Harvey Nichols in Hong Kong, Ron Herman in Tokyo, the V&A and Fenwick in London to name but a few past and present stockist. We have also been featured by Vogue, Marie Claire, Elle, Tatler, The Telegraph Fashion pages, The Observer, as well as by various influential fashion bloggers and stylists.