Click, Don't Bounce: Revamping Yade's Website for Sustainable Profit
French sustainable lingerie brand Yade craved a digital refresh. I helped them level up their online presence with a brand new Shopify store that’s as chic as a Parisian café and as comfy as your favourite bralette. This case study dives into the design magic used to transform Yade’s digital space completely.
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Yade’s team sought to improve their Shopify store before expanding.
Their old theme caused slow loading times and made adding products to the cart difficult. Additionally, their brand revamp required a new design.
I collaborated with their development team to build a custom, fast-loading theme focusing on product storytelling, setting them up for future growth.
• Slow loading Times: Yade's old theme wasn't optimised for Shopify 2.0, hurting their Google ranking and user experience
• High Cart Abandonment: A custom widget designed to boost sales made it harder for customers to add multiple products to their cart.
• Outdated Design: Yade's brand refresh needed a new, sleek, and customisable website design.
The Design Process
Yade’s website was haemorrhaging traffic and conversions, crippling their sales. Our site audit revealed a brutal reality. I found their store received 54% fewer visitors than competitors, and a staggering 80% bounced immediately. A website overhaul was mission-critical.
• Low engagement: Visitors spent less than 2 minutes on the homepage, indicating a lack of interest.
• Mobile confusion: Most mobile users bypassed the homepage, suggesting difficulty finding desired products.
• Hero section neglect: Zero clicks on the hero section button meant a missed opportunity to capture user attention.
• Language barrier: Non-French speakers struggled to navigate the site, limiting their ability to explore Yade’s offerings.
The new homepage stuns visitors with brand storytelling
Beautiful visuals showcase their products (think diverse models rocking comfy yet sexy shaping bras) alongside brand messages highlighting inclusivity (sizes 34-46). This engaging format connects with customers and showcases style and functionality.
It’s a clear upgrade, reflecting Yade’s upward trajectory.
Beyond the captivating carousel, the homepage spotlights bestsellers and new arrivals, making product discovery a breeze. Customer reviews also add social proof, highlighting the quality and craftsmanship behind Yade’s intimates.
The Future is Bright for Yade
Our strategic revamp not only promised a better customer experience and boosted sales for Yade but also delivered immediate results.
The Results
Their website beta test saw a 70% traffic surge and a 28% drop in bounce rates, with a 61% jump in conversions to follow suit.
Yade’s brand story is a testament to the power of embracing change. By investing in a user-centric website, they skyrocketed their online presence and sales, proving that even the strongest brands benefit from continuous improvement.
