Climate Edge is a startup in the agrotech business. I joined them back in January 2022, and after completing the rebrand project (new logotype, fonts, color palettes etc), putting together some Brand Guidelines was in order.
These guidelines are not only outlining the correct use of elements such as the logotype, fonts and colours, but is also a document that serves as an introduction of Climate Edge as a company, focusing on the story, purpose, mission & vision, persona and personality of the brand.
