Clock Tick - Short Promo Video

  • Russel Gabayeron

In celebration of United World Week 2022, the United World Project launched a spot advertisement entitled "Clock Tick" in lined with their project campaign "Dare To Care".

United World Week (UWW) is a showcase of global events and actions for peace and fraternity that focused on “Caring”, with a particular focus on integral ecology. There were 56 countries involved and 126 events around the world which renewed our commitment to work constantly to protect our planet and achieve better living conditions for all.

As I teamed up with the United World Project, the main objective brought up was to bring awareness. And as we went on with the conceptualization we've came up with the idea of demonstrating how our normal, daily, small task impact the environment in every way possible. From the micro point-of-view, doing a simple routine in the morning, everthing does contribute to a macro scale. With all this, I've produced this video which utilized fast-cut editing style as I designed the sound to breathe with the visuals.
Click here to watch the full video.