My name is Alex, a London-based photographer and director. Photography provides me with a powerful way to express myself, offering a sense of freedom and independence. My recent project, Summer Fever, captures the vibrant and carefree spirit of summer, blending bold colors, unexpected details, and a nostalgic touch within a modern aesthetic. It’s a visual celebration of the playful, imperfect moments that define the season. I’ve chosen Summer Fever for the 'Club Billboard' submission because it reflects my current creative journey. This project allowed me to let go of technical concerns and embrace a more carefree, instinctive approach to photography. My "scene" is all about self-expression, collaborating with passionate, like-minded individuals, and finding inspiration in shared creativity. I'm grateful for the collaborative energy that has shaped my path as a photographer, and this project represents that connection. Photography & Creative Direction @alexradota Styling @adamatylda Models @laurachova and @danbroo_ from @antiagencyldn Makeup @saph.hmua Hair @soulkittten Nails @leftbyaliens Photographer assistant @janperzyna Styling assistant @niepieknosc