Club3000 Bingo
Club 3000 is one of the largest gaming companies in the UK. They have around 15 halls spread across the country as well as an online gaming platform. This project included several deliverables - a complete rebranding, new website, a video and social campaign.
UX
Analysis of the old site helped us to figure out the main pain-points of the user journey. The results became the basis of a new sitemap. Wireframes with modular design approach were then produced for more than 30 pages.
Style guide
One of the main challenges was that the client wanted to keep the existing logotype. The process had to mix the existing brand with additional new elements to it, which established a new look and feel.
UI
Applying the brand style to the user interface and creating a suite of unique and recognisable iconography for the site, inspiring ease of navigation for users.
Website Design
Refining the initial UI elements and designing individual components which were put together with function in mind.
Brand Book
Online as well as offline touchpoints of the updated brand had to be considered. The purpose of creating Brand Book was to explain the use of brand style and to reinforce consistent application of the visual elements in all print and digital communications.
