"My name’s Cam and I’m a stylist, writer, and digital media creative based in Vancouver, Canada. I've been focused on styling and creative directing editorial photoshoots for the past year, constantly expanding my network with immensely talented Vancouver creatives, as well as constantly developing the work I want to showcase.
I approach my work typically with either a word, an object, a song, or an image being the initial source of inspiration. For this particular shoot, the word "automatic" was the catalyst. It started with the word, and followed with the development of a mood-board. The initial mood-board in my process typically doesn't contain any fashion or setting inspiration, but instead is a visual accompaniment to my chosen source of inspiration. For this project, the initial "automatic" mood-board was full of gasoline puddles, helmets, cars, and juxtaposing imagery, such as heels on a race-track.
Then came the mood-board for the shoot itself. I knew I wanted to use a parking garage, but ended up scouting 6 different parking garages, as I didn't want the setting to seem like an afterthought. With my projects, every decision is intentional. Styling decisions stemmed from an attempt to create two juxtaposing looks, capturing the tension between toughness and elegance.
My biggest source of inspiration is 90s and early 2000s pop-culture and music. This era marked a vibrant cultural shift that to this day – one that I find to be unmatched. As for people, I'm immensely inspired by creatives: @satananthony, @angelsup3rstar, and @dollheadfamus. The next few months for me consist of graduating with my Fashion Marketing diploma, partaking in a plethora of creative shoots, and figuring out my next move in the industry."