"My Name is Yas and I’m a 20 year old London-based creative, mainly working with photography as my primary medium. I use image-making to tell stories and help build the emerging visual culture of young creatives in London which is becoming a more inclusive, diverse and representative space.
As a Cypriot and queer creative, my background is important to my practice, and I hope to empower other young people with the strong identities I represent with my photos, collaborating with as many people I connect with as possible, from those I meet at raves to queer idols on reality TV.
I have submitted a series of photos from my most recent collaboration with All-inclusive Resort (AIR), a T-shirt brand run by Milly Porter, for a shoot intended to reclaim the male gaze of a car wash scene with queer public figures, Amy Spalding and Jacques. While Milly and Fashion Communicator, Katie Poppy developed the creative direction of the shoot, arranging props and our models, I focused on the art direction on set, making this a truly collaborative project.
While taking these photos, I wanted to make Amy and Jaques feel like their hottest, baddest selves, communicating to their audiences that they too should feel proud to be queer/non-binary rock stars in whatever space they are in. I used an array of different lighting setups, aiming to create dynamic photos with a lot of movement, inspired by the car wash setting. Setting up lighting is a process though, I’ve learnt you don’t always get it right the first time, but if you keep at it, you eventually get the result you want. It’s definitely a “trust the process” situation.
I also edit and retouch all my photos, meaning I work on the colour grading, curves and dodging and burning. This is an essential step in making my photos look the way I want them to. I love movies, so a big inspiration for my photos has come from the art direction and world-building of my favourite directors like Gregg Araki and David Lynch who use colour as a major story-telling device, something I’d like to do more of."