Clubbing for a Cause

Clubbing for a Cause, 21st March 2018, an event organised by my team and I. The event gave free entry for those who brought tinned food or clothing along on the night. During which we acted as PR for both the local charity, Southampton City Mission (A homeless charity) and the club, Popworld. The campaign included collaborating with the Daily Echo on two print stories, as well as other local magazines. I also featured on live drive-time radio to advertise the event. We reached out to various media outlets, as well as conducted a social media campaign with videos, animations, filters, and photos. The Snapchat filter created especially for the night was used over 200 times (see above). The night included a raffle and glitter face paint stations for attendees. Guest were also given stickers with the charity's logo to wear throughout the night and free glasses and/or glow sticks. The campaign and event were successful. It resulted in almost 2 weeks worth of food for the food bank. More info: https://eleanorgreenfield.com/clubbing-for-a-cause