Clubsportive font re-design

Are you a typography geek? If you’re a designer then the answer is probably yes. It’s a special kind of nerd but fonts are so integral when it comes to creating a brand and its personality.

When deciding on a font for Clubsportive we needed to think about a typeface which would emulate strength but elegance. A font which would stand out but also be subtle when needed, in order to fit with our brand and tone. Brainstorming key words of what our brand represents, we then used these as guides to find a font which showcased similar attributes. Narrowing this down to 5 fonts, we held a vote with our entire team and settled on Eloquia. Now we have a font which we can say shares the personality of our brand. It’s amazing how a font can showcase playfulness because of a curvaceous serif or seem graceful because of a thin stroke. If you were a font, what font would you be?