A whole new perspective on the future of marketing
This highly customised two-day programme is unlike any other currently available, enabling senior marketing leaders to return to their companies better prepared to deliver sustainable and endurable brand value.
What is it?
This two-day programme is tailored to each senior marketing leader and is designed to ensure they return to their companies with the tools to create 24/7 content strategies, build brand equity and know the best ways to deal with any problems they may face along the way. It’s an opportunity to work alongside Jim Stengel, Procter & Gamble’s former Global Chief Marketing Officer, to focus on specific issues they face in both their companies and the industry as a whole.
How much?
€3,995 (+TVA). Price includes full-week pass to Cannes Lions.
When?
Participants will attend the Festival in June, where they will pick up new ideas from engaging talks and masterclasses, see exhibitions of the world’s best creative work and kick-start new partnerships through a series of networking events.
In the second half of the Festival week, they’ll come together under the mentorship of Jim Stengel and work in small groups to discuss their individual challenges. Award-winning creatives and marketers will join the group straight from the Cannes Lions stage to share their knowledge and industry insights.
What's included?
• Private offsite classroom
• Exclusive dinner on Monday 19 June
• Full-week delegate pass to Cannes Lions
• Access to the Awards Shows, Closing Gala and all Festival networking events
Who is it for?
The Accelerator is specifically created for “client leaders, those already in that position or aspiring to be a senior marketing leader.
Candidates would expected to be at least mid-to senior-level executives, heads of product divisions, with at least 10 years of work experience and a minimum of three to five years of management experience — from any size company, any industry, and any country within the private or public sectors.
Executives who have recently been promoted to positions of significant managerial responsibility or are clearly on track for such roles.
Senior executives without current managerial responsibilities and business consultants with senior-level client experience should contact Steve Latham to discuss their candidacy.
What will they learn?
As well as focusing on helping participants become the best possible marketing leaders, there will be emphasis on how to confront failure and risk. The programme will include:
• Ways to create a 24/7 content strategy where international media owners present their methods
• Discussion about what top young marketers want from their chief marketing officers
• Individual chief marketing officer ‘nightmare’ presentations and group work to provide solutions
• An interview with Advertiser of the Year
• One-to-one sessions with Jim Stengel
• A panel of three chief marketing officers who will discuss how they organise and manage their brands
• Real-time ideating on real-time issues
• Sessions covering the role of the chief marketing officer now and in the future