Coach Spring/Summer campaign 2020

'ORIGINALS GO THEIR OWN WAY' The campaign tells the story of authentic self-expression through the lens of its powerful cast, set behind the iconic backdrop of New York City. It is spontaneous, real and playful to reflect the inclusive and optimistic spirit of the house and New York City. ‘Originals Go Their Own Way’ advocates for doing things your own way and expressing yourself through purpose and style. Photographed by Juergen Teller and films by Santiago and Mauricio.