Coast

‘Coast’ is a bike share scheme located in Bournemouth. Bournemouth beach has inspired the visual identity of the bike share as it was voted the beast beach in the UK in 2019, and we wanted to champion this. Bournemouth holds resident to a number of different groups, including students, tourists and local residents and we felt that it was important to include these people within the brand. We created a route system designed specifically for each of these groups - ‘The Coastal Route’, ‘The Student Route’ and ‘The Local Route’. Each route can be navigated either through the Coast app, or through the way-finding system, colourfully marked at the side of roads using Coast’s brand markers.