We were lucky enough to partner with Coast Beauty on their branding and packaging – With words like ‘fresh’, ‘tropical’, ‘chic’ and ‘natural’ being thrown around, needless to say, we were all on the same very happy page. The logo explores the contrast between a custom made, handwritten, fluid font and a sleek, modern typeface, alluding to a slight playfulness but also bringing the brand into the modern worlds, making it stand alone, not amongst competitors. Simplicity and clean lines were at the forefront of the packaging design with subtle colours and minimal text allowing for the branding to speak for itself.