Coastal Pet Rescue is a non-profit organization helping to rehome abandoned and abused dogs and cats, while also providing social rehabilitation.
The rescue had little to no branding, and with such a busy social media platform, it was important to give them an update and make them more approachable across many platforms.
A dating app concept was utilized to match adopters to their "next soulmate" according to their preferences. Adopters have the opportunity to set up playdates, which is a chance to meet their matches before committing to adopting. The rescue organization already utilizes Facebook, so a new profile and "featured post" puts certain pets in the spotlight to encourage adoption.