Cock + Tail

Cock + Tail wanted to launch a range of pre-bottled craft cocktails online and across London. To do this successfully, we first needed a clear brand strategy and brand identity. We created a distinctive brand story and tone of voice that was brought to life through a bold packaging design and set of illustrations and animations. To support the launch, we also developed and executed the following: - Marketing Strategy (including wholesale, social and PR) - Wholesale Deck - Art direction for product photography - Instagram Campaign - Website Design (including set up of new e-commerce shop) - Brand Book