Coéo Essential Oils — Brand Identity / E-commerce

  • Nastasia Spyrou
  • Sarah Sajid
  • Ben Alexander
  • Safia Tapal
  • Richard Wilson

Our longstanding collab with our sister company The Bakery, tasked us with a ‘scent-sational’ new challenge - bring to life a D2C essential oils brand for a major FMCG, from scratch. In a market already bursting at the seams, we had to identify and celebrate the brand’s key differentiators.


Every scent has a set of characteristics, giving each oil the power to create a certain mood. The packaging took inspiration from this and each essential oil has a unique coloured square representing the percentage of each ingredient present in the blends.

We worked with incredibly talented photographer Nathan Joyce to produce a series of product images with the spotlight on ingredients.

We produced a series of marketing campaigns to support the launch of Coéo and drive consumers to our e-com platform. Based on their performance, we kept tweaking and adjusting our designs and messaging to keep engagement and click-through-rates at a high.

We designed and launched Coéo on a Shopify platform with custom integrations with the client’s stockist and distributors.