The boys from Coffee have a laser sharp focus on quality, simplicity and purity, and have created a concept cafe that reflects exactly this. To support their vision, we developed a strong brand that manages to highlight these attributes elegantly. Our brand proposal aims to strip back and deliver pure simplicity, whilst maintaining elegance and character. The brand sets these boys apart in the coffee culture, achieving a slicker-than-your-average identity across the cafe’s signage, collateral and packaging.