Igniting the cognitive skills and mindset required by young people to succeed in our rapidly changing world.
Brief
Working with the highest quality educators, Cog-Ignition designs and manages evidence-based enrichment programmes that nurture young people, preparing them for successful school entry as well as life beyond the school gates. At the heart of Cog-ignition’s ambition is the nurturing of skills, behaviours and intelligences that will future proof young people for the uncertainties of an ever-changing world. With this in mind, Cog-ignition needed a visual identity and a website that represented their future thinking, personalised, and expert service.
Strategy
The new brand needed to reflect the companies transformative, partnership approach and appeal to schools, employers and students alike. We delivered a full set of brand guidelines to help the marketing team maintain consistency across the brand moving forward, as well as a website to advertise and promote their service offering. Clear messaging for the proposition to the core audience enables staff and partners to communicate on brand, with a clear and accessible tone of voice. The photographic style of the brand became more immersive, offering close-ups of highly engaged students to reinforce the core values of curiosity, clarity and communication, creativity and integrity.
Outcome
The new visual identity allows for flexibility to be applied to co-branded partner programmes, and maintains strength and clarity across web and print campaigns and comms. Tilt continues to support Cog-Ignition and their co-branded partners with marketing collateral, design and brand work.
View the website