Colchester is a hugely important and prominant town. When people come to visit, they're always pleasantly suprised. It is said that the worst part about Colchester is the people who moan, which is saying something when taking the traffic into consideration.
Colchester is the "fun uncle" of Essex, it has spirit, a soul, and is beautifully hilarious and light-hearted. Colchester itself is a large, tightly-knit mosaic of history, culture, contemporary art and humour, with sweet little secrets in-between. The intention of this branding is to bring the heart of this old yet vibrant city to light. Using flat colour and pattern, each section of the borough of Colchester has it's own identity that can easily be identifiable to new visitors. This system will brighten up each area in an expressive way, whilst being a functional mechanism for navigation.
Logo inspired by Colchester's infamous Roman Circus Centre.
Each pattern was created using logo elements, and are inspired by the mosaic that can be found throughout Colchester.
This project was for personal use.