Taking design cues from the botanical, architectural and ceramic-inspired prints, FormRoom unveiled three sets, ‘The Garden Party,’ ‘The Kitchen Garden’ and ‘Courtyard’ in the Galerie Rauchfeld showroom.
Evolving upon the collection prints, we combined the Mediterranean hues of warm terracotta and vibrant blue with textures and props to translate the product into a physical showroom. The space presents Mudéjar Spanish flavours infused with Italian Renaissance to insert heritage and escapism into the guest experience.
Upon arrival, guests enter ‘The Garden Party,’ a space dedicated to Spanish entertainment; hip-swivelling flamenco dancing and guitarists. A Mediterranean balcony area complete with distressed shutters, wrought iron rails and a selection of potted plants and cacti sets the tone.
The ‘Courtyard’ was built from Cole & Son’s ‘Orange Blossom’ print. Replicating the characterful design, FormRoom partnered with florist Julian Glaves to bring the pattern to life in a Bougainvillea window display.
Together with rustic props, warm tones and a flourishing orangery bursting with fruit, we created the illusion of a kitchen courtyard to be used as a dwell area for customers to browse the collection while soaking in the sun-drenched atmosphere. A relaxing escape from the bustling historic centre of Paris.