Colgate: Make Someone Smile

Our first project with our new reps at Much were a series of videos commissioned by Colgate through Red Fuse NY. While implementing their new branding redesign and approach, we were asked to think up and produce a series of videos for being use in social media worldwide. With their products and some happy teeth as the main heroes, we came up with a funny and bizarre variety of stories with a single objective in mind, as their new claim says, make someone smile.