Collaboration with social influencers

Galaxy Note 9 is an impressive, feature-rich premium Android phone from Samsung. In addition to its large battery (4,000mAh), impressive storage (up to 1TB expandable), 6.4-inch Super AMOLED Infinity display, Qualcomm Snapdragon 845 processor, and Bluetooth S Pen, Note 9 is the most powerful smartphone of its generation available. In order to carry out this project, Samsung plans to hold an offline physical event. After considering a number of factors, we decided to invite four YouTubers and 200 limited fans to participate in this event. YouTuber has become an increasingly popular profession in recent years. Each video creator has his own unique characteristics and therefore has a wide range of fans from different ethnic groups. Fans can interact with their favorite creators through the event, and through the engaging event content, they may also be able to experience the product and increase their favorability for the brand and product.

How it works:
Based on the product characteristics, a virtual internship department was created with four video creators, and the top 200 registered fans were invited to participate in a trial event.

In the early phase of the marketing event, four audio-visual creators shot four teaser videos respectively, which used the product and highlighted the product's characteristics, and introduced the event recruitment message at the end of the video in order to convey the event information.


The campaign will include interactive games based on features of the Samsung Galaxy Note9. Samsung Galaxy Note9 features include:

#1 Sound performance: Stereo speakers tuned by AKG and supporting Dolby Atmos
“Welcome new students”
- Compare the sound quality of your phone and the Note9
- Make rap recordings and upload them to social media

#2 Water resistance: IP68, up to 1.5 m (4.9 ft) for 30 minutes
“Where's my thing”
- There are four fish tanks on the site, each containing word cards
- Place the Note9 into the fish tank, and use the camera function to locate the item you are looking for

#3 Camera: night shooting performance
“Darkroom”
- Shoot news reports using the note9's night shot function in a fully dark environment
- Locate key phrases in the story and answer questions

Collaboration with social influencers

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Samsung Taiwan

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