Exact Sciences produce the Cologuard bowel cancer screening kit and needed to engage with people in the UK over the age of 50, as they are frequently recommended by their doctors to be screened for bowel cancer.
To communicate the importance of screening and to educate those at risk on their different options, Exact Sciences comissioned the campaign, “Check Everything’s Peachy Today”.
We created a logo and visual identity for the campaign which we applied to a bowel cancer FAQ website, an exhibition stand and friendly and informative animation.
This work was created while at SAS/MSLGROUP.
Check Everything's Peachy Today