Bracknell town centre is undergoing a complete regeneration. Columbia, a building in the heart of the town, wanted to re-brand to reflect the exciting changes around it. The bright colours, bold type and patterns were a deliberately loud choice to draw attention to the building. The website is highly animated using various different interaction techniques. Hover states and mouse movement reveal new information about the building, whilst the logo itself becomes the menu and the cursor a means of navigation. This is to induce a sense of exploration and discovery of the new features of the building and the surrounding town.