To launch the new Comfort campaign 'The Positive Power of Clothes' I ideated and directed a series of influencer-led videos with four people that represent diversity, inclusivity, and breaking stereotypes. They included a plus-size TV presenter, an active homesexual advocate and celebrity chef, a female amateur boxer, and a Northern Irish architect. Each spoke about their own perception of clothes and how it empowers them to live the best version of themselves and their lives.