Commercial Branding for Accessories Brand

Highlighted the disjointed nature of the brand then worked to identify a brand positioning and direction. Working from brand concept through to editing of materials where necessary in order to deliver the correct materials on time. Interesting project working with both heads of e-commerce and wholesale, as well as the CEO and directors to modernise the attitudes towards marketing and the overall marketing strategy. Developed an innovative plan and executed the first consistent branding for the company, from web assets through to wholesale materials and tradeshow displays.