Common Objective

CO act as an intelligent business network making it easier for fashion companies to work in a more sustainable way. Their ambition is to change the behaviour of their industry. I worked with Fact and the EFF to develop a brand identity and user experience for their business network for the fashion industry. We used a research centric process to develop and test ideas for all solutions including the name, identity, UX and scale of the final proposition. Role — brand identity & naming — user research — UX strategy & design — UI design & guidance — web development liaison