Communication Plan for attracting business to Sant Cugat and promoting the placement for international hubs and smart centres.
CLIENT: Sant Cugat City Council
CONCEPT: Make it Smarter
ROLE: Marketing, Research, Creativity and Design
This project consists in a huge marketing plan and a b2b communication development with the purpose to engage business activities in the city. The strategy relied on sending three messages to three target group: graduates, entrepreneurs from Sant Cugat and entrepreneurs from all over the world.
This was my final Bachelor’s thesis, developed during my undergraduate degree in Advertising and Public Relations in Ramon Llull University. I was in charge of the marketing, art direction and visual production, working together two art directors and Sant Cugat del Vallès City Council.