Communications Plan for Size?

With the aim to increase engagement to Size?'s London stores, I built upon the 'sneaker head' consumer, researching into the history and culture behind this type of consumer. I created an in-depth communications plan, focusing on using appropriate social media platforms, adapting the tone of voice depending on the channel. This campaign had the forward-thinking approach of bridging the gap between Size? and the London Borough. “Your presentation has a strong visual identity that is very on-brand for Size? You communicate the information clearly and concisely highlighting your insights throughout” - Tutor, 2020