Company Rebrand - Leslie Jones Architecture

  • gil potter

When working at Leslie Jones Architecture I was asked to initiate a company wide rebrand of their documentation as they wanted a newer and more graphic visual style. The new branding exhibits an updated aesthetic and a more graphic use of space, and is as accessible as possible so the architects using them can maintain the quality of the final product without having to sacrifice time to do so. I gave a number of lessons to the staff on how to use the documents effectively to increase their knowledge of the systems I had set up. On top of this I provided illustrations, info-graphics & typography to replace lower quality aspects or to simplify / embolden certain content and narratives. These documents are now in regular use at the firm and have gone a long way to rectify the problems that were apparent when I started at the practice.