Compare + Contrast

“Comparison is a word that often comes with a negative connotation, when used in the wrong context it can imply that something or someone is better or has more value than something or someone else. The aim of “Compare and Contrast” is to explore the true meaning of the word, discussing the difference between comparison and competitiveness and how considering the similarities or dissimilarity of two things or people can actually fuel your creativity and productivity. The concept behind the photoshoot is to visually display the general perception of comparision. using two models differing in size and stature dressed in the same outfits, physically portraying the negativity of comparsion. comparison: a consideration or estimate of the similarities or dissimilarities between two things or people.” - Media Collective London