Concept & Direction // Dzaino Carry Your Cares Campaign

Berlin-based sustainable bag company Dzaino encourages people to not only share what they care about, but to carry their cares by using sustainable, fashionable bags. This campaign got a lot of attention from other eco-conscious brands and people who were posting what they care about alongside the campaign hashtag #CarryYourCares. I conceptualized the campaign/video and directed the shoot.