Connect With Friends, Not Phones.

Target Audience: People that spend too much time on their smartphones. In the UK we spend on average four hours a day on our smartphones; 28 hours a week. The campaign aims to challenge and question the amount of time one spends 'connecting' with their smartphone. The connection is between Siri; the Apple Virtual Assistance and a human called Alice. I used the statistic above to assist in promoting the issue. Using beer coasters and coffee cups to communicate the campaign within the environments where the conversation takes place.