G.B.Pegolesi is music school based in Fermo, a town in the middle of Italy.
For creating their advertisement we started from the idea that every music student has a dream: one day I will become a great musician and I will perform in front of a great audience.
We describe the sixty seconds before a performance and to allow the total identification of the viewer with the protagonist we decided to shoot the video with a subjective camera.
The spot is written by Emanuele Mochi and is directed by Gianluca Santoni. I took care of the executive production: I’ve found the location and the actors, I kept relation with the music school, I managed the money and I was responsible for the work.
For designing the brochure I used golden color because it matches with school colors and musical instruments’ colors and because it reminds of something elegant like music is.
The cover is a collage of musical instruments that together draw a bass clef. When the brochure is opened the bass clef on the first and on the back cover make up a heart.
All the photos were taken by Francesco Marini.
