A unique launderette company that challenges the normal conventions of washing. Taking influence from Scandinavian Tvattstuga's; consider/ette prioritises communal, sustainable and positive living for a cleaner future. The campaign focuses on spreading the word of being kind to others and changing their perspectives of typical launderette washing. I created an apology card series that includes a free wash at consider/ette + any drink of their choice along with an eco friendly detergent sheet as part of the 'very consider/ette of you' campaign.