Brand Perception, Colors & Typography
For the Visual Identity of the brand, we created a fun, cheerful, energetic and very neutral visual universe, showing that the brand is for both girls and boys.
The color palette consists of bright orange, green, aqua green, yellow and shell white. The combination of these colors convey joy, neutrality and a lot of energy.
The typography chosen is fun, very fluid and charismatic. The main font used is Delius Swash, being very round, cute and childish. The secondary font used is Varela Round, simple, rounded and easy to understand.