Cool = Ice-Cold: Reflections IceBar

How cool? Ice cold. Sculpted ice that is, carefully cultivated from the Torne River Jukkasjärvi in Sweden that makes the walls, furniture, bar and every surface of this stunning ice bar. Its specially curated interior brings Copenhagen’s polar magic indoors, featuring wood, metal and stone, highlighting the region's natural elements. I worked with the local teams for concepting, branding and rolling out the overall activation strategy, driving both the local and international PR campaigns to position it as a global tourism destination.