COPD Thermal

An integrated campaign for Publicis Life Brands that needed absolute consistency across the video and still assets. To achieve this consistency, and make efficient use of the budget, we carried out a fully integrated production, from casting to the two day stills and video shoot with our in house DOP, right through to post production and colour across all deliverables. Publicis Life Brands didn’t want a straight forward thermal imagery effect, so we undertook R&D to find the best way to achieve the final finish that would could be achieved on both stills and motion.