Copywriting: Successful Writing for Design, Advertising and Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw and published by Laurence King teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Includes insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy.