COS: London Fashion Week
COS are known for creating timeless staple pieces that slot into the modern wardrobe, focusing on craftsmanship that stands the test of time. With the brand finally making its London Fashion Week debut, it signalled an additional, more nuanced direction that would commence with its AW21 collection – “rethinking the future of fashion”, with elevated pieces that refresh classic silhouettes, though always retain elegance and functionality.
We worked with COS to tease and reveal their debut LFW showcase, with a two-phase campaign hitting street-sides across London. With the first posters featuring beautiful, serene snapshots of the new collection alongside the time, date and a QR code linking to the upcoming broadcast, the second half of the campaign brought the newly premiered pieces to the forefront. With COS’ trademark style and refinement evident, it took the fashion week sentiment straight to the streets.