Cotton Cloud - Beer label design

This passion project was powered by imagination and the love for a good Craft Beer. I enjoy good special beers and often they have unique and fun labels, that allows creativity to run wild. I wanted to join the fun and created this label. Concept was to express the playfulness, mainly the feeling what you get after good and strong special beer, the first moments feels like you are walking, no floating, on a soft cotton-cloud. I also wanted to create label that sparks joy with its playful colours and bold typography that calls the customer to take a taster.