Couleur is a concept car designed for Renault.
The inquiry at the base of Renault’s project was to explore what role cars will play in the future “How might Renault use modularity to design a car which can be adapted for many different requirements, for a range of potential drivers? ”
Couleur is a vehicle composed of interchangeable modules. The modules are cases looking-like elements which contain a range of equipment specially designed for you to use in the vehicle
This concept car design developed for Renault draws on the example of modularity explored in the product design of the smartphone “Project Ara” developed by the Google, but here that has been rethought and recontextualised for the automotive world