Country Branding

The country Nicaragua needed to be branded and brought into mainstream tourism. The illustration style is to preserve the countries beauty. ‘Elemental Nicaragua’s a country for people who love the elements: fire, water, air, and earth and need to feed themselves with activities when visiting a country. The logo, which is four triangles together, represents not only Nicaragua as the country is triangle-shaped but also the elements which when visually represented are triangles. The differently weighted typography represents the energy of the country.