County Meat - Print Design
As the primary designer on this project, I collaborated closely with the agency’s creative director. After the client established the proportions and size requirements for the vertical banner, we collectively decided to leverage isometric illustrations to accommodate a substantial amount of information within the layout. I commenced by sketching out various ideas and proceeded to create custom illustrations to complement the design. To ensure brand consistency, I referred to the brand guidelines to determine the appropriate colors and typefaces for the final execution of the banner.
The approved design for the banner incorporates multiple levels of isometric illustrations, accompanied by descriptive text that explains each stage of the raw material sourcing process. Throughout the design process, I prioritized maintaining a balanced composition, ensuring that the text was presented in a manner that did not overcrowd the visuals and remained easily readable for the audience.
During the later stages of the project, I undertook the task of adapting the poster design into a cohesive social media grid. This involved translating the content and visuals from the poster format into a series of consistent and engaging social media posts. Additionally, I developed a set of custom icons for the brand, following the brand guidelines, which can be utilized in future applications to maintain brand identity and visual consistency.