The Problem
CPA (Certified Public Accountants) is a highly regarded accountancy qualification. However, the Irish branch was lacking brand awareness, particularly with new students entering the profession.
The Insight
CPA Ireland allow their members to study abroad and in a huge array of industries. This inspired the new slogan “Go Anywhere with CPA”.
The Solution
A series of pathways that depict the journey from student to fully qualified accountant. The pathways are used across the applications and mirrored in the logomark.
I was the lead designer on this project, working on the branding, brand guidelines, rollout and final artwork.
This work was created when I worked at White Bear Studio. You can view further case studies at: whitebearstudio.com
