CR7 China Tour - 2017

Rosie Lee developed two visual identities for Nike and CR7 – one that manipulates his squad number, 7, to create patterns that pay tribute to the speed and explosiveness of his play, and one that celebrates the Nike League Final, a regional football tournament he attended while he was there.

Team Credits

Oliver Fitz-Gibbon

  • Head of Project Delivery / Senior Account Manager
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Head of Project Delivery / Senior Account Manager